The first of the new streaming video providers that AT&T and Verizon will announce on Friday is Netflix.
The company says it will be adding 4K video to its services by the end of the year, and it’s launching its first video app, the Roku.
The service is launching on the iOS App Store today, which will also include Apple TV and Roku.
Netflix says the new service will offer 4K, HDR video, and is available for Android devices, too.
It’s a major step up from the service that AT &T and T-Mobile already offer, which is 4K and HDR, but it will also be a huge step down from the high-end video streaming services that have been around for years.
Netflix said it’s not planning to use the Roku streaming box as a replacement for your smartphone, but that it is a viable alternative.
It also said it would not be launching the service on its own, instead partnering with Roku.
Verizon has said that it will launch its own video app by the middle of this year.
AT&& ;Verizon will announce the new video service on Friday.
This article originally appeared on IGN.