Starbucks is planning to drop the cost of its cloud service, Streams, from $0 per month to $5 per month.
The company’s new Cloud Starter Bundle is a subscription service that will cost $29 per month or $49 per year for a one-year subscription, or $29 a month for two years.
It will also drop the subscription cost to $3 per month if you already have a $20 recurring credit card.
The new Cloud Bundle will cost a minimum of $10.99 per month, and if you don’t subscribe for a full year, it will be $4.99 a month, or less than $10 a month.
This is a significant change, according to Starbuck’s CEO and cofounder, Doug McMillon.
“Streams has always been our cheapest subscription option,” he told the Wall Street Journal.
“We’ve always been the lowest price on top of all the other things we offer.
It’s something we have always done well.
We’re looking to give more value to our customers, and Streams is a way to do that.”
McMillon also said that Streams would have an option to pay the same amount per month for streaming services, like Netflix, Hulu, Amazon Prime, and the likes.
“It’s not like we’re charging $5 or $10 per month,” he said.
“This is a new service.
It has a much more upfront cost to pay.
It is the way to go.
If you subscribe, we will charge you the same price for streaming.
We think this is a great opportunity to make the subscription a great value for our customers.”
The service is expected to launch in mid-May, but it’s unclear how many customers will be able to access it.
Streams currently costs $7.99 to access, but you can pay the $5 monthly subscription fee, which expires in two months, or you can purchase the $29-per-month Cloud Starter Package, which will give you access to unlimited streaming and a $10-per–month subscription credit.
“Today, most people don’t even know they can use the cloud,” McMillon said.